Privacy Policy

Last updated: September 2026

Who we are

SERK Luxury Travel ("SERK", "we", "us", "our") provides premium executive transport from Cwmbran, South Wales. We are the controller of the personal data described in this policy.

The information we collect

We only collect the information we need to respond to you and provide our services:

Contact details: your name, telephone number and email address.
Journey details: pickup and destination addresses, dates, times, passenger and luggage numbers, return journey details and preferred vehicle.
Additional information you choose to give us: for example flight numbers, child seat or accessibility requirements, or other special requests.
Messages: the content of emails, WhatsApp messages or calls you have with us.

Please don't share sensitive information (such as health details) unless it's needed for your journey, for example an accessibility requirement. If you do, we'll use it only to arrange your journey.

How and why we use it

To respond to your enquiry and provide a quote: necessary to take steps at your request before entering into a contract.
To arrange and carry out your journey: necessary to perform our contract with you.
To manage corporate accounts, invoicing and records: necessary to perform our contract and to meet our legal and accounting obligations.
To keep our services safe and prevent misuse of our website: our legitimate interests.

We do not sell your personal data. We will not send you marketing messages unless you have asked us to, and you can opt out at any time.

Who we share it with

We only share your information where it's needed to provide our services:

Formspree, which delivers quote requests submitted through our website to our email inbox. Formspree is based in the United States, and data it processes may be transferred there under appropriate safeguards.
Microsoft, which provides our business email.
WhatsApp (Meta), if you choose to contact us on WhatsApp. WhatsApp's own privacy policy applies to those messages.
Professional advisers, insurers or authorities, where we are required to by law or need to establish or defend legal claims.

How long we keep it

We keep enquiries that don't lead to a booking for up to 12 months. Booking and invoicing records are kept for as long as needed to meet our legal, tax and accounting obligations (usually six years), after which they are securely deleted.

Your rights

Under UK data protection law you have the right to:

access the personal data we hold about you;
have inaccurate data corrected;
have your data deleted, where we no longer need it;
object to, or ask us to restrict, how we use your data;
receive a copy of data you gave us in a portable format.

To use any of these rights, email enquiry@serkluxurytravel.com. We will respond within one month. If you're unhappy with how we've handled your data, you can complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113. We'd appreciate the chance to put things right first.

Cookies and third-party content

Our website does not use advertising, analytics or tracking cookies. To display the site, your browser loads fonts from Google Fonts and some images from Unsplash; these providers receive your IP address as part of delivering that content.

Keeping your information secure

Our website is served over an encrypted (HTTPS) connection, and we limit access to your information to the people who need it to arrange your journey.

Changes to this policy

We may update this policy from time to time. The latest version will always be on this page, with the date it was last updated.